Accessibility First: The Foundation of Modern SEO and AI-Ready Content
When organizations think about web accessibility, they often frame it as a compliance issue or an ethical obligation. While both are true, there’s a compelling business case that’s often overlooked: accessibility is the foundation of effective SEO and the key to making your content discoverable by generative AI systems.
The Convergence of Accessibility, SEO, and AI
Search engines and AI systems don’t browse websites the way humans do. They can’t see your beautiful design, watch your videos without captions, or interpret images without alt text. They rely on the same structured, semantic markup that makes websites accessible to people using assistive technologies.
Speedy Delivery: Win the GTM, SERP, and CWV Game with Layout Builder and Tailwind
At the 2024 Pacific Northwest Drupal Summit, MindSing sponsored a session exploring the critical relationship between Core Web Vitals, Google Tag Manager, and site performance. The session, “Speedy Delivery, Win the GTM, SERP, and CWV Game with Layout Builder and Tailwind,” demonstrated how to maintain perfect performance scores while meeting the demands of modern marketing teams.
The Performance Paradox
You’ve optimized your Drupal site. Your code is clean, your images are compressed, your CSS is minimal. You run a Lighthouse audit and… 85. Not bad, but not the perfect 100 you were aiming for. What’s holding you back? Often, it’s not your code—it’s Google Tag Manager.