Content Strategy

When organizations think about web accessibility, they often frame it as a compliance issue or an ethical obligation. While both are true, there’s a compelling business case that’s often overlooked: accessibility is the foundation of effective SEO and the key to making your content discoverable by generative AI systems.

The Convergence of Accessibility, SEO, and AI

Search engines and AI systems don’t browse websites the way humans do. They can’t see your beautiful design, watch your videos without captions, or interpret images without alt text. They rely on the same structured, semantic markup that makes websites accessible to people using assistive technologies.