Below you will find pages that utilize the taxonomy term “Core Web Vitals”
Performance & Optimization
March 25, 2025
Tag! You're It: GTM Digital Freeze Tag
At DrupalCon Atlanta 2025, I had the privilege of presenting “Tag! You’re It. Digital ‘freeze’ tag with GTM” - a session exploring how to master Google Tag Manager while balancing the competing demands of privacy compliance and website performance.
The Modern Tag Management Challenge
For marketers and developers alike, Google Tag Manager (GTM) has become an indispensable tool. It simplifies the deployment and management of various tags across your website - analytics tags, marketing pixels, tracking scripts, and more - all without requiring coding skills for each change.
Performance & Optimization
October 25, 2024
Speedy Delivery: CWV, GTM & Tailwind
At the 2024 Pacific Northwest Drupal Summit, MindSing sponsored a session exploring the critical relationship between Core Web Vitals, Google Tag Manager, and site performance. The session, “Speedy Delivery, Win the GTM, SERP, and CWV Game with Layout Builder and Tailwind,” demonstrated how to maintain perfect performance scores while meeting the demands of modern marketing teams.
The Performance Paradox
You’ve optimized your Drupal site. Your code is clean, your images are compressed, your CSS is minimal. You run a Lighthouse audit and… 85. Not bad, but not the perfect 100 you were aiming for. What’s holding you back? Often, it’s not your code—it’s Google Tag Manager.