Below you will find pages that utilize the taxonomy term “DrupalCon”
Performance & Optimization
March 25, 2025
Tag! You're It: Mastering Digital Freeze Tag with Google Tag Manager
At DrupalCon Atlanta 2025, I had the privilege of presenting “Tag! You’re It. Digital ‘freeze’ tag with GTM” - a session exploring how to master Google Tag Manager while balancing the competing demands of privacy compliance and website performance.
The Modern Tag Management Challenge
For marketers and developers alike, Google Tag Manager (GTM) has become an indispensable tool. It simplifies the deployment and management of various tags across your website - analytics tags, marketing pixels, tracking scripts, and more - all without requiring coding skills for each change.