Experimentation

A/B testing traditionally requires expensive third-party platforms, complex JavaScript integrations, or extensive custom development. But what if you could build a native, context-aware A/B testing system directly in Drupal—one that leverages your existing design system, automates variant creation, and uses AI to intelligently manage experiments?

By combining Figma’s design variants, Make’s automation capabilities, and Model Context Protocol (MCP) for intelligent orchestration, we can create a powerful A/B testing workflow that feels native to Drupal while remaining accessible to designers and marketers.