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End-to-end testing has a reputation problem. Tests are flaky, slow, and expensive to maintain. Teams start with enthusiasm, writing comprehensive test suites—only to watch them become brittle, unreliable, and eventually ignored.

You’ve probably heard developers talk about “CI/CD pipelines” or “automated deployments” and wondered what that actually means for your website. Maybe you’ve been in meetings where technical terms get thrown around, and you nod along but aren’t quite sure how it all connects to what you care about: getting content live quickly, keeping the site fast, and avoiding broken pages.